We Came From Construction. We Built This Because We Kept Seeing the Same Problem.
Ashley Haas and Jen Pronga aren't marketing consultants who discovered the contractor space. They came up through commercial construction — an industry that runs on deadlines, tight margins, and making things work when nothing goes as planned. That background shapes everything about how they work with contractors today.
Ashley Haas, Co-Founder
Ashley spent over twelve years as a commercial construction project manager, overseeing large-scale projects including a $10 million hotel build. She then spent another twelve years as an entrepreneur, working directly with business owners as a fractional CFO — helping them grow, build systems, understand their numbers, and hire the right people.
One of her most significant client relationships was with an electrical contractor in the Fort Collins area. When Ashley came on board, the company was doing just over $2 million in revenue. By the time she transitioned out, they were doing $8 million annually — and the owner was working significantly less.
That experience is where the Revenue Recovery System was born. Ashley watched firsthand what consistent follow-up, better systems, and the right infrastructure could do for a contractor business. She built AGS to bring that to more contractors across Colorado.
Jen Pronga, Co-Founder
Jen Pronga spent her career in interior design and commercial construction management, leading multimillion dollar projects from concept through completion. She has been an entrepreneur for several years and brings a sharp eye for operations, client relationships, and getting complex things done.
Jen Pronga leads outreach, partnerships, and new client relationships at AGS. She is typically the first voice a potential client hears — and the reason many of them feel like they're talking to someone who actually gets it.
How AGS Started
Ashley and Jen met through a professional development program and immediately recognized a shared drive — not just for business, but for doing things the right way. They spent years supporting each other through business and personal growth before deciding to combine their experience and build something more sustainable together. AGS launched about a year ago. The Revenue Recovery System is the result.
How They Work
Innovative. Partners. Values-driven.
They are not about hustle and grind. They are about doing the right things, building something sustainable, and making sure the businesses they work with come out stronger. Both are based in Colorado — Ashley in the Fort Collins area, Jen in the Eagle area. Both are deeply committed to their families, love the mountains, and share a strong commitment to personal development and living in alignment with their values.
Growing a Business Should Strengthen More Than the Bottom Line
For every estimate recovered through the Revenue Recovery System, we donate 10 meals to local Colorado food banks — distributed near the communities where our clients work. Our goal is 1,000 meals in 2026.
What It's Like to Work With Us
